How to Create a Simple E-Commerce Design that Works

Here is an article with some good ecommerce tips for web designers from guest author, Mike in Stockhom. Enjoy!
— Jim

Simplicity works wonders, even when it comes to designing an ecommerce site. There are certain basic variables that, when incorporated uniquely, will give you a fantastic site.


  • The colour and font style and other such formatting requirements are to be given extreme importance. Web designers can ensure that text is aligned and justified. The lack of these will give your site a very shabby appearance. Even if you are promoting goods in a very casual way, stay away from using abbreviations or “lol-speak” in every sentence. Instead, use them at the end of a text to create an impact.
  • Use vibrant colours to help users differentiate between various options. This will be particularly helpful when it comes to attached links.
  • Try and maintain a team of designers who have helped in the making of the website for you, so that if there is a glitch, it can be handled then and there without mucking up with the rest of the site.
  • Keep in mind that most people are not here to scrutinize the website if it loads quickly and the transactions made are smooth. Make sure your website is not too heavy for the browser to load.

Customer Orientation

  • Let the requirements and special needs of targeted buyers become a part of your weekly review. Ecommerce web designers can keep a constant assessment of what has to be done in order to make your online customer feel good about coming to your site for making a purchase.
  • Keep the layout of the sight user-friendly. While a staple design may seem boring, it is helpful because many people will subconsciously be able to work with a site which has a familiar layout.
  • Do not load too many advertisements on your main page as it makes the site very bulky and thus takes time to load. Anything that takes too much time to load is your worst enemy.
  •  While you may arrange these decisions based on costs, it is very important that the site is made to have a high level of accessibility. But then again, you do not need to spend a lot of money – instead, keep it simple and to the point.
  • Use fresh content. Every other site is going to be saying the same thing. The difference lies in the way it is put through.
  • Ensure that your product search and navigation is clear. Also, make it easy for people to sort through articles easily.
  • Ensure all costs are made clear well before time. When you collect information from the customer, make sure it is only the basic minimum. No one likes to write pages and pages on an e-store form.

 Security and Trust

  • Ensure that the securities of offered transactions are never compromised. Let no lack of human contact leave the customer worried about any misgivings.
  • While writing out the policies, make sure that they are as simple as possible so that everyone can understand and make clear inferences based on the same.
  • Offer a range of payment options and also cater to various languages.

 Most of this is intuitive. Keep things effortless and see the overall results. 

Mike is an ecommerce solutions specialist based in Stockholm. He focuses on creating effective web design for small ecommerce websites. He also reviews services from Ecommerce web designers uk

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